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Age Institute annual Go Out with the Elderly campaign promotes outdoor activities in safe company. The goal is to encourage different people to offer their helping hand and go out with an old person. We challenge volunteers in NGOs, students, elder care professionals, families and neighbours to participate. With their help older adults with decreased functional capacity around Finland have a possibility to go out regularly.

How to participate in the Campaign

1. Go out with the elderly.

2. Record the outdoor event on website.

3. Share your “outdoor stories” on website or in social media.

4. Challenge your friends, colleagues to participate too.

In support of local campaigning, various kinds of communication materials have been produced, for example leaflets, guidebooks and diplomas for participators. We have also made videos that showed different ways of being an outdoor friend (go out with your neighbor, with your family, four generations together and how school pupils can participate in the campaign). You can also organize walking groups in the neighbourhood or nature trips.