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Do not be a leaf in the wind! YOU

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The Perpetual Order of Seekers After Truth

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an ancient secret society

Most readers passed it by with scarcely a glance. It was, after all, similar to the many that had appeared through the years under the name of that same society. Other readers, as their eyes slid over the familiar format of the ad, speculated idly about the persistent and mildly mysterious organization behind it. A few even resolved to clip the attached coupon and send for the booklet—sometime—when a pen or pencil was nearer at hand.

Bill Evans, an unemployed pharmacist, saw the ad in a copy of Your Life and Psychology that had been abandoned on his seat in the bus. He filled out the blanks on the coupon with a scrap of stubby pencil. “You can alter the course of your life!” he read again. He particularly liked that thought, even though he had long since ceased to believe it. He actually took the trouble to mail the coupon. After all, he had, literally, nothing to lose, and nothing else to occupy his time.