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 Financial reports: All financial reports made by companies publicly listed in the United States are available for free on request or at many libraries.

Human sources

Finding the right people to talk to about corporate finance can be difficult, especially when the people who talk the most are the ones who know the least and the ones who know the most are the hardest to find. Here are a few tips to help you get the best, most useful information from the finance people you talk to:

 Never trust someone giving you a stock tip!

 Understand the nature of the person’s job, and if they keep trying to give you information outside of that job, don’t trust them.

 Make sure the person you’re talking to has credentials of some sort.

Chapter 3

Pitching Your Story for Money

IN THIS CHAPTER

Finding money for your business

Borrowing funds

Selling equity to raise cash

One of the first, and most challenging, goals for a corporation is to acquire things of value, starting with cash. Using that cash, the company then purchases other things such as equipment, supplies, and so on. This chapter explores the different ways that corporations raise money, who the magical money-fairies are, and how to present your story to them in a way that pleases them.

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