Читать книгу Innovation in Sport. Innovation Trajectories and Process Optimization онлайн

16 страница из 54

In this regard, a clarification is needed now as to the respective projects of management sciences and economics, on the one hand, and of sociology and anthropology, on the other. If not clearly stated, this sometimes leads to misunderstanding, which can make interdisciplinary dialog difficult. Sociologists and anthropologists have essentially focused on understanding the spread of innovations (whether social, cultural, industrial, political, etc.), their adoption in different cultural milieus, which is synonymous with the transformation of practices and uses. Less concerned with cultural dimensions than with organizational and industrial issues, specialists in management science and economics seek to identify (and, to a certain extent, prescribe) the best way to successfully commercialize a novelty, with a singular focus on technological innovation. From then on, the innovative company, its stakes and the expected return in terms of added value are central (Godin 2017). Appropriation on the one hand, commercialization on the other; although this division is often schematic, it is nonetheless rooted in a certain epistemological reality, even if several theoretical approaches propose going beyond it.