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In this respect, the recent revivals of economic sociology around attachments (Cochoy 2012a) and market arrangements (Callon et al. 2013) provide promising support for understanding the establishment of links in innovation processes. Above all, it is important to remember “that these positions and programs complement and enrich each other more than they contradict each other” (Cochoy 2012b, p. 37).

In recent years, a still heterogeneous set of approaches originating essentially from sociology has renewed the call for caution for anyone intending to develop research on innovation. The collective study coordinated by Godin and Vinck (2017) offers a synthesis of this research: a statement of the various biases faced by researchers who primarily study innovation; a call for enhanced reflexivity; and a desire to identify innovation processes in a comprehensive manner. These critical analyses aim to avoid the reinforcement of a particularly prevalent “ready-made thinking”, whose concrete repercussions go beyond the academic sphere (Sveiby 2017). It is in fact a call for a less enthusiastic, more balanced and nuanced approach. We propose below a synthesis of these approaches, in the form of advice and calls for vigilance, which for the most part echo aspects developed earlier.