Читать книгу Innovation in Sport. Innovation Trajectories and Process Optimization онлайн

6 страница из 54

For all these reasons, this handbook does not constitute a guide to sports innovation management prescribing “good practices” in this area. Seeking to innovate means venturing into unknown territory, confronting contingency and the risk of failure, having to accept changes or a loss of control, and, in the best cast scenario, being patient and convincing in order to achieve more or less lasting success. These are all elements that should not overestimate the control exercised over innovation trajectories (Bauer 2017).

Modestly, not for lack of ambition but because the facts are stubborn, this book therefore merely aims to provide an interpretive framework intended to facilitate the description and understanding of the processes that have led to innovations in the field of sport. The approach is resolutely illustrative: in order to encourage appropriation by example, we have drawn on about 20 cases of sports innovations. Some of these cases are used on an ad hoc basis to facilitate the understanding of the theoretical aspects mentioned in the first chapter of the book; others, in the third chapter, are examined in greater detail in order to relate the trajectory of innovation, in all its depth, over time.