Читать книгу The Resilient Founder. Lessons in Endurance from Startup Entrepreneurs онлайн

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McArthur Wheeler robbed two banks in Pittsburgh in broad daylight. He had worn neither a mask nor any form of disguise and was promptly arrested in a few hours. It was not just incompetence but lack of application of knowledge of lemon juice. Wheeler was under the flawed impression that applying lemon juice to his face made him invisible to the video surveillance cameras. Thanks to this inspiration and case of stupidity, researchers David Dunning and Justin Kruger went on to publish a fascinating study, “Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments.”ssss1

The summary of the study is quite simple. We think we are way smarter than we actually are. And because of such inflated self-images we tend to make stupid choices. Like rubbing lemon juice on one's face and then robbing a bank. And our stupidity makes it nearly impossible for us to realize that we are – pause for a drumroll – stupid. Dunning and Kruger state this in a far more polished manner. Read on.