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When Mr. Black of the Fuller Construction Company heard of our purchase, he immediately bought our contract, and gave us a profit of 10 per cent., so that we secured temporary quarters and made $205,000 without losing the use of any of our funds.
Other large transactions followed in rapid succession. Among the most interesting of these was the collecting of the plots that constitute the present site of the Broad Exchange Building, directly opposite the Stock Exchange; the purchase of the Knox Building at the corner of Fortieth Street and Fifth Avenue; and my joining in the purchase of the Plaza Hotel, by means of a brief telephone conversation, for $3,000,000.
In 1904, as the Subway neared completion, I was astonished to find that there had been no activity in real estate in anticipation of the benefits that would accrue from the increased transportation facilities in the upper part of New York and the Bronx. I therefore enlisted the assistance of my nephew, Robert E. Simon, and of J. Clarence Davies, and organized what was dubbed by some of the real estate operators the “Subway Boom.” On behalf of the company and some associates, we purchased all the big plots that abutted the various transit lines, and could be secured at reasonable prices. In a period of ninety days we purchased in the Bronx, in the Dyckman district, in Washington Heights, and Fort George, about 2,500 lots which were eventually sold for $9,000,000.