Читать книгу The Story of the Sun: New York, 1833-1918 онлайн

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Of the thousand, or fewer, copies of the first Sun, only five are known to exist—one in the bound file of the Sun’s first year, held jealously in the Sun’s safe; one in the private library of the editor of the Sun, Edward Page Mitchell; one in the Public Library at Fifth Avenue and Forty-second Street, New York; and two in the library of the American Type Founders Company, Jersey City.

There were three columns on each of the four pages. At the top of the first column on the front page was a modest announcement of the Sun’s ambitions:

The object of this paper is to lay before the public, at a price within the means of every one, ALL THE NEWS OF THE DAY, and at the same time afford an advantageous medium for advertising.

It was added that the subscription in advance was three dollars a year, and that yearly advertisers were to be accommodated with ten lines every day for thirty dollars per annum—ten cents a day, or one cent a line. That was the old fashion of advertising. The friendly merchant bought thirty dollars’ worth of space, say in December, and inserted an advertisement of his fur coats or snow-shovels. The same advertisement might be in the paper the following July, for the newspapers made no effort to coordinate the needs of the seller and the buyer. So long as the merchant kept his name regularly in print, he felt that was enough.