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The trade will come. Let so much be granted. The next point is, Who is to get it, and how is it to be got?
I am not a manufacturer nor a trader, and cannot go deeply into the detail of how business should be pushed. But I have seen a good deal of China, have closely watched the methods adopted by various internationals in various parts of the Empire, and it may be that my remarks on the matter may have the effect of awakening British and American traders to the realisation of the opportunity now before them. Some time ago, when placing manuscript for a prospective work on China, the publisher said: "What people want to know is how to increase their trade—they don't want to know about the physical characteristics of the country and the people so much as how to increase their trade. Write a book on how trade can be improved, and your book will sell." But it is probable that those who would most readily buy and read such a book would be the Britisher's competitor.
Now, so far as actual trading advantages are concerned, it may be said of the British that they hold the highest advantage possible over other nations; that advantage is in the fact that they hold the confidence of the people. No foreigner, be he merchant, missionary, traveller, or official, is trusted in China as is the Britisher. I speak with no intention of hurting the susceptibilities of any one. In trade the Chinese believe in the British, they believe in his goods; in the Revolution the soldiers would congratulate you most heartily if they knew that you were an Englishman, telling you that there is none better in the world. They might be right or wrong, I am merely writing what they were saying, and it is a fair ensample of the general opinion of the common people. But despite this advantage, it is patent to the thoughtful student of Chinese affairs that a great need exists among British merchants as a whole to "wake up." I am a Britisher, am perhaps naturally quick to notice where British merchants fail, where they are outrun in the race for trade in this land of great promise. I know there will be many who will at once ask me to turn to the shipping in Shanghai, in Tientsin, in any of the ports, and notice the predominance of British shipping. I shall be told that Great Britain still controls the bulk of the trade of China, and that there is no need for fear of the future. But there is another side to the story.