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There is something essentially English in the very name of the institution—the Box Office. About the only thing an average Box Office cannot sell is boxes. When it begins to sell boxes the happy proprietor knows that, in American phrase, he has ‘got right there.’ But every sane manager, every sane actor, and all sane individuals who minister to the amusement of the people, close their ears to the wranglings of the critics and listen attentively to the voice of the Box Office. The Box Office is the barometer of public opinion, the machine that records the vox populi, which is far nearer the vox Dei than the voice of the expert witness.

Before discoursing of the Box Office in its widest sense, let us return for a moment to the case of the actor. Here the Box Office must, in the nature of things, decide his fate. It is the polling booth of the playgoer, and it is the playgoer and not the critic who decides whether an actor is great or otherwise. Why do we call Garrick a great actor? Because the Box Office of his time acclaimed him one. Davies tells us how his first performance of Richard III. was received with loud and reiterated applause. How his ‘look and actions when he pronounced the words,