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CALLICLES: Quite true.
SOCRATES: Well now, suppose that we strip all poetry of song and rhythm and metre, there will remain speech? (Compare Republic.)
CALLICLES: To be sure.
SOCRATES: And this speech is addressed to a crowd of people?
CALLICLES: Yes.
SOCRATES: Then poetry is a sort of rhetoric?
CALLICLES: True.
SOCRATES: And do not the poets in the theatres seem to you to be rhetoricians?
CALLICLES: Yes.
SOCRATES: Then now we have discovered a sort of rhetoric which is addressed to a crowd of men, women, and children, freemen and slaves. And this is not much to our taste, for we have described it as having the nature of flattery.
CALLICLES: Quite true.
SOCRATES: Very good. And what do you say of that other rhetoric which addresses the Athenian assembly and the assemblies of freemen in other states? Do the rhetoricians appear to you always to aim at what is best, and do they seek to improve the citizens by their speeches, or are they too, like the rest of mankind, bent upon giving them pleasure, forgetting the public good in the thought of their own interest, playing with the people as with children, and trying to amuse them, but never considering whether they are better or worse for this?