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Nearly every housewife would use the sample, and be so well pleased with it that when the agent called a couple of days later, with the full-sized cloths, at 25 cents each, it meant a sale in almost every case. The man who made the cloths gave the agents half the proceeds of all sales, and the other half he retained for himself which was practically all profit. By extending his sale to other towns, he developed a big business.

PLAN No. 61. SELLING LISTS OF NAMES

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We know of a man who averaged $40.00 per day through the sale of mailing lists to advertisers all over the country. But they were good, reliable lists of live people, who for years had not been flooded with a tidal wave of advertising circulars.

These names he procured from county, town, and other officials, from certain directories, and from private individuals in different parts of the country. In some cases he advertised in country papers, asking for replies from those willing to furnish lists of bonafide names, usually offering some small inducement to secure this service, and the lists thus obtained consisted largely of well-to-do farmers, which proved the most salable of the lists.

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