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PLAN No. 111. FREE MOVIES FOR CHILDREN
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Nothing else you can offer a child appeals so strongly as does a free ticket to a motion picture theatre, and when you offer a dozen or more of these free tickets for a few hours’ work children will almost go through fire and water to get them.
A Portland man who had been a boy himself—long before the day of the movies—having made up a large amount of an exceptionally good silver polish, for which he had not found a very ready sale, concluded to let the boys and girls of the smaller towns sell it for him, and believed that free tickets to the motion-picture theatres would prove the most acceptable of all premiums to offer them for their activities.
He advertised in a number of small-town papers, asking for the names of all children who would like to see the movies free of charge, and received so many names that it was only a matter of selection from the great number replying.
To each of these he sent twenty packages of the silver polish with instructions to sell them at 10 cents each and remit the money to him, when he would send each boy or girl an order on the theatre manager for twelve tickets to a 5 cent house or six to a 10 cent house. He had previously sent the manager a draft sufficient to cover the cost of all the tickets, and in most cases it made it easy for him thereafter to secure tickets in quantities at great reductions, thus adding considerably to his net profits.