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PLAN No. 153. DRUGLESS TREATMENT FOR CONSTIPATION
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A western man who was strongly opposed to the use of drugs, and who had cured himself of prolonged constipation by a process of self-massaging of the abdomen, was anxious that other sufferers might also receive the benefit of his experience, and felt that the information given them was worth paying for. He therefore had some circular letters printed, fully explaining the method, and advertised in a large number of papers, offering this drugless treatment upon receipt of 50 cents.
The advertisements seemed to have created a decidedly favorable impression, for hundreds of answers, with enclosures, were received, and to each of these he sent a copy of his circular letter, as follows:
“The causes of constipation are many. Often it is an insufficient supply of bile, or may be due to digestive troubles, and always follows sedentary habits.
“Cathartics are injurious, and make the bowels dependent upon artificial means for their movement, and this in time may lead to paralysis, with consequent loss of control.