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Instead of leaving it to the secretary to compile and issue this manual, and having it printed and distributed at the expense of the committee, this man sought and obtained the authority of the committee for the publication of the same without cost to them, had them indorse it as the official publication, and proceeded to have it issued in attractive form. Most of the candidates for office on his party ticket were glad to give him half tone portraits of themselves, with a declaration of the principles for which they stood and pay him from $25 to $50 each for the publicity thus obtained. Besides, practically all the merchants belonging to that particular party also gave him large advertisements, as the manual reached all the voters of the ward or county, regardless of party affiliations, and proved an excellent advertising medium.

Finding the plan so successful in his own county, he extended it to other counties, and finally to the entire state.

PLAN No. 23. THEATRE-GOERS’ WEEKLY

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