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PLAN No. 47. TAUGHT CARE OF THE HAIR

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Most people have hair troubles of some kind, and most of them have used the widely advertised hair tonics, restorers, etc., with but little appreciable benefit, as some simple home preparation usually produces the best results.

Now, you have read in scores of household magazines, and elsewhere of ways without number in which the hair can be beautified and its growth and lustre wonderfully promoted, without the risk of injuring it in any way.

A widow lady in an eastern city collected all the formulas of this kind she could find anywhere for making dry, brittle hair soft and glossy, for preventing and stopping the hair from falling out, for making the hair thicker and longer, for the removal of dandruff, and correcting all other forms of hair trouble. These she had printed, each on a separate slip of good paper, and also provided herself with neat stationery.

She then advertised in a number of newspapers that covered the territory for 200 or 300 miles in every direction, stating that she had formulas for every conceivable form of hair trouble, and that particulars would be sent upon request. She received thousands of answers, and in reply to these she sent a circular letter saying she had a formula for the particular difficulty named in the inquiry, which she would send upon receipt of 50 cents, and the person to whom it was sent could have it put up under her own personal direction, thus knowing exactly what it contained. As many of these preparations can be put up from ingredients to be found in most homes, they are not expensive and the lady built up a very profitable business through this method.

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