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“In preferring foreign fabrics,” he added, “you are only indulging a taste for luxury, satisfying your desire to have fabrics of more exclusive color and design than your neighbor. You won’t get one more day’s wear for spending thirty per cent., even fifty per cent. more, of father’s money.”

On the other hand, the buyer of woolens advised shoppers, especially those who sought material for tailored suits, separate skirts and one-piece serge dresses for hard wear, to give the preference to foreign weaves, as these would withstand all bad weather conditions.

The buyer for flannels next took the floor, and many women were surprised to learn that the all-wool flannel for petticoats and binders for the layette, the all-wool shirts and stockings for the new baby, represented a waste of father’s money. Wool and cotton mixed or wool and silk will shrink less, wear longer and give more comfort to the wearer than the coveted all-wool.

“Only don’t pay for fine cotton and wool what you would pay for all-wool or silk and wool,” exclaimed the buyer, as she carried samples of the different weaves from aisle to aisle.