Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money онлайн

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He gave each theater twice as many programs for each day as there were seats in the house, so as to reach both the afternoon and evening crowds, and added 200 or 300 to that number for distribution on Sunday, the big day of the week.

He selected the five theatres as near each other as possible, as most of the advertisers were in that vicinity.

He usually ran about sixteen pages of ads., though during the holidays he would have as much as twenty-four pages most of the time; and as he printed about 20,000 programs a week, he had no difficulty in securing good prices for the ads. The advertisers soon found it was well worth all it cost, and the originator of the plan realized many thousands of dollars from it.

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It was a woman who originated the plan of establishing a messenger service to meet the needs of a large number of people who are not regular patrons of the larger messenger agencies and who often have special messages or articles requiring prompt and trustworthy delivery.