Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money онлайн

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That was seven years ago. Today the husband has a big office, with plenty of help, in a down-town office building, and is recognized as one of the best hydraulic engineers in the state.

PLAN No. 84. PROGRAMS FOR “MOVIE” THEATERS

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A man who had considerable experience in theatre-program advertising decided that if some money could be made from publishing one program a great deal more could be made with several programs. The following experience proved his reasoning was right:

Visiting the managers of five leading motion-picture houses, he offered to furnish each with an attractive program twice a week, free of charge, provided he could have the bill three or four days in advance. He was to have all the money received from advertisements in the programs. They all accepted his proposition, and he called upon the printer, who usually set up his matter. He explained that there would be two editions of each program every week, those containing the bill for Thursday, Friday, Saturday and Sunday to be distributed at the various theatres on Wednesday, while that for Monday, Tuesday and Wednesday was to be distributed on Sunday, that all ads. were to stand for at least one month, while the bill was to be changed twice a week, and this, of course, enabled the printer to name a very low rate for the printing.

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