Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money онлайн

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It was a successful combination of the right man and the right plan.

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A Seattle man worked out the following plan.

He called upon the managers of half a dozen or more of the 5 cent motion-picture houses and told them if they would sell him tickets at one-half the regular price, to be paid for in cash, in lots of 500 or more, he could greatly increase the attendance at their theatres, as the tickets would not cost the holders anything, and everybody who had free tickets would be sure to come.

Practically all of those approached accepted this offer, and then he had several thousand coupons printed, at a cost of 50 cents per 1,000, and used a special tint of paper to prevent counterfeiting.

Thus armed, he next called upon a number of merchants with a proposition that, for $1.25, he would give them 100 of these coupons, twenty-five of the 5 cent admission tickets, and an attractive show-card calling attention to the fact that he was offering his cash customers free motion-picture tickets. The twenty-five tickets alone, at their face value, were worth the amount he asked for the entire outfit.