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It was a woman’s plan that made this a success.

PLAN No. 11. STARTING A GINGHAM SHOP

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From a position as a small-salaried clerk in a Missouri wholesale dry-goods store to the ownership of a good-paying store of their own, is told by a wife, who first conceived the idea of the enterprise.

Needing some ginghams for her little girls’ school dresses, she learned that gingham stocks in all the retail stores were extremely limited, the clerks telling her that the firms purchased cheap wash goods only once a year, and they were practically out.

On her way home, she passed an attractive storeroom in a good location, and suddenly she formulated a plan by which she and her husband would start something new—A GINGHAM STORE!

She talked the matter over with her husband that night, and he was very favorably impressed with the idea. The firm by which he was employed also thought it would be a splendid thing and offered him very liberal terms on whatever purchases of stock he might desire from them. What money they had they invested in stocks, improvements, rent, advertising, etc., the wife selecting every piece of gingham that went into the store, putting herself in the place of the woman who would want to buy ginghams for any purpose.

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