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A handsome electric sign announced “The Gingham Shop”; as did the lettering on the windows, the bill-boards and in the street cars, and ads. in all the papers told the story of “The Gingham Shop.” They advertised a dolly’s gingham apron free to every little girl who came to their opening accompanied by her mother. That brought the mothers, and they kept coming, more and more of them every day, for they managed to keep the gingham idea before all the people all the time, in a thousand different ways, until every one who thought of ginghams at all thought of “The Gingham Shop.” Their store became the fad, so that they had practically all the gingham trade of the town and for many miles around. They sold strictly for cash, and thereby eliminated bookkeeping, collecting and bad debts.

PLAN No. 12. CROCHETING DOLL CLOTHES

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Noticing a very pretty doll’s crocheted sack in a store, and hearing the proprietor say he feared he could get no more like it, as the lady who made those things for him had not been in the store for some time, a young lady who had ideas of her own decided to take up the work herself.

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