Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money онлайн

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In many cities the theatrical managers arrange in some way to compile a list of theatre goers, and send them, by mail, neatly printed postal cards announcing the attractions billed for their houses several days in advance of their appearance. This plan has proved successful in most cases, but a man in one city of the middle west improved greatly upon it by publishing a weekly that embraced all the theatres and amusement places, and gave them all very much wider publicity, at no cost to any of them.

He arranged with the manager of each theatre and motion picture house in his city to furnish him with all the data concerning engagements for a week or two in advance, obtaining details of coming attractions, with portrait cuts and personal sketches of the most prominent actors and actresses billed for appearance at each house, a synopsis of the play, or any other feature that would naturally create a desire to see it. Write-ups and notes of local interest were also an excellent feature in this weekly, and it was so well edited and printed that nearly all copies were carefully preserved by those receiving them.