The practices presented here have been developed by three different organizations and have targeted slightly different types of senior citizens.

Go Out with the Elderly Campaign is a good example of the social inclusion of seniors through exercise and outdoor activities. Seniors can have a variety of physical limitations in their movement, which also affects the amount of outdoor activity. However, most can go outside, especially if help and support is available.

Go Out with the Elderly Campaign has provided a wide range of support and outdoor activities for seniors in various ways for ten years. The campaign has produced a wealth of support material and has also taken advantage of social media opportunities to attract outdoor friends and various organizations.

Indeed, the permanent construction of social inclusion requires long-term action in cooperation with various organizations. In this longrunning campaign, various connections and practices have been built for years, outdoor friends have been recruited and trained systematically, and campaign material has been produced innovatively. The action has evolved by doing and experimenting with learning.