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The Go Out with the Elderly Campaign is a ten-year-old form of activity, which is based on a multidisciplinary research and development activity and the Power for Aging action program https://www.voimaavanhuuteen.fi/en/), which was launched in 2005 (https://www.ikainstituutti.fi/in-english/) works in close co-operation with the Finnish gerontological research community, sports science and administration, both municipal applied sports and senior service house associations.

The Go Out with the Elderly Campaign is an excellent example of how different sectors of society and a wide range of actors are blowing one coal and creating nationwide volunteering that reaches a wide range of senior citizens in their own social contexts.

From the description of the study (below), it is good to point out that the number of participants in the campaign did not start to rise sharply until after the campaign had been implemented for about four years. Indeed, perseverance is often the most important factor in transforming interventions into permanent practices. An organization such as the Age Institute was able to continue its activities, even though the first years did not bring a clear increase in the number of participants.

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