Читать книгу Immersive Technologies to Accelerate Innovation. How Virtual and Augmented Reality Enables the Co-Creation of Concepts онлайн
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Within the framework of the Chair entitled Time to Concept, a series of work has been completed on immersive technologies for ideation. This work has enabled the formalization and evaluation of the Time to Concept method described in this book. It is therefore both a researcher’s viewpoint that is proposed and the result of a field experience built on the basis of tests and regular feedback in real situations.
September 2021
Introduction
Humanity has always sought to innovate by inventing new products, services or manufacturing processes. Innovation is part of our DNA. The Renaissance (14th–16th centuries) was a period of greatness. Five hundred years later, we are now living in the “Renaissance 2.0”, a new period of major innovations, both great and troubled, that history will remember.
Collective intelligence, boosted by increasing network speeds and artificial intelligence, gives rise to new ideas every second across the planet. Like comets, most of these ideas fade away as quickly as they appeared, before being transformed into intelligible concepts that can be seized by the companies best equipped for innovation.