Читать книгу Immersive Technologies to Accelerate Innovation. How Virtual and Augmented Reality Enables the Co-Creation of Concepts онлайн

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The purpose of this book is not to describe in detail what immersive technologies are. Our position as researchers in a laboratory specialized in innovation and immersive technologies leads us to support companies in their digital transition and to help them optimize their innovation processes. We show our support (e.g. in our creativity workshops) with virtual reality technologies, notably thanks to the immersive applications developed in our laboratory. We are convinced (and we have a lot of scientific proof) that this way of doing innovation constitutes a considerable gain in efficiency and will progressively impose itself in companies that have the desire to innovate. The objective of this book is to provide elements concerning the uses of these technologies for innovation. The research works that are called upon are therefore often at the frontier of, or totally within, the human sciences, but also from the design sciences. An individual alone is not innovative. At best, an individual can be creative. It is the conjunction of the creativity of a whole multidisciplinary team that leads to innovation. Innovation management consists of creating an organizational, human and possibly technological environment that is as favorable as possible to innovation.