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1.3.1. The two types of open innovation
In some cases, outside-in open innovation is not about generating ideas from expertise, but rather about having ideas selected by the community. For example, a company looking to quickly renew its product line can gather the community’s opinion to prioritize the products to be developed while being sure that they will meet consumer expectations.
1.3.2. The example of the MayAM challenge
1.3.3. Collaborative innovation
The organization of companies in silos often leads to a very low circulation of ideas. Also, beyond the exploitation of external resources, many companies under-exploit internal expertise. This is a form of open innovation, but rather thought at the level of a department, which we call collaborative innovation and which consists of making the circulation of ideas throughout the company more fluid by mobilizing the expertise of other departments.
1.3.4. Crowdsourcing
1.3.5. The lead user
Lead users have two important characteristics: