Читать книгу Immersive Technologies to Accelerate Innovation. How Virtual and Augmented Reality Enables the Co-Creation of Concepts онлайн

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In many companies, innovation processes are clearly defined and standardized, with sequenced phases, from idea gathering to transfer to development and then production units.

Virtual technologies, which are now mature, can provide a decisive advantage in accelerating the processes put in place, by equipping specific phases of this process. Thus, virtual and augmented reality, while it has already proven its benefit for product design, can be used from the creative phases and integrated into the digital chain to facilitate the production of intermediate representations, whether virtual or physical, as in the case of three-dimensional (3D) printing.

To support innovation, these technologies must be embedded in an organization. They must be introduced in a timely and appropriate manner in terms of management. They will be employed by users who will rely on them to be more creative. These technologies must therefore also be compatible with the cognitive characteristics of the users to encourage their creativity.