Читать книгу Immersive Technologies to Accelerate Innovation. How Virtual and Augmented Reality Enables the Co-Creation of Concepts онлайн

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To identify lead users in a given field of activity, Von Hippel described a method called “pyramid”. It involves asking experts who they think are the best experts in the field, then going to them and asking the same question, and so on until you have a workable list of five or six names of people to interview who will be at the top. You have potentially got your hands on some lead users in your field! The next step is to analyze the usage of these few specialists and identify the types of technologies they use to meet the needs you want to address. If their usage leads you to other areas of expertise, you can then repeat the process of identifying lead users in these other areas of expertise.

The innovation process not only is based on methods but also relies on tools that can vary according to the type of project, its progress or the habits of the company.

Technology is the natural partner of the designer, especially when it comes to representing previously identified concepts. Indeed, most of the time, the digital representation tools are not mobilized during the ideation. The generation of ideas is classically carried out in textual form on Post-it notes or a paperboard, in the form of sketches, or by creating physical models with materials that are malleable or can be assembled such as modeling clay, cardboard or Lego (Dorta 2004). Computer-based 3D tools are usually reserved for later stages. In the design process, they are actually used to represent ideas that have already been selected and developed.