Читать книгу Dry Beans and Pulses Production, Processing, and Nutrition онлайн

219 страница из 239

Marketing and promotion organizations

As industry stakeholders look for information to help in their individual decision‐making processes, grower and processor organizations positioned in each production region have become sources. USDA is also a source of historic acreage and production data. They also produce timely crop production reports and planting intention forecasts.

Most grower groups are funded by a state governed assessment program. As an example, the Michigan Bean Commission was established as a state sanctioned agency to promote the production of dry beans. Michigan Public Act 114 went into effect in 1965 to secure funding for grower interests. This referendum is renewed every 5 years by a vote of eligible dry bean growers. The revenue generated (per pound of bean production) is used to fund bean‐related research and to promote the consumption of dry beans (MLA 1965).

Dry bean growers and processors are represented by the US Dry Bean Council in USA. Many states have grower associations, commissions, or boards (e.g., in California, Colorado, Idaho, Michigan, and Nebraska) to help growers and promote dry beans marketing and utilization. In Canada, Pulse Canada, Ontario Bean Growers, and other provincial organizations play a similar role. Globally, organizations like the Global Pulse Confederation, FAO, CIAT, ICRISAT, and CGIAR promote dry beans sustainability and growth.

Правообладателям