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“No, Mr. Watson; I’m set on this. It’s a crime to allow these signs to flaunt themselves in our prettiest scenes. My instinct revolts at the desecration. Besides, no one else seems to have undertaken the task of exterminating them.”

“True enough. If you’re serious, Ken, I’ll frankly say the thing can’t be done. You may, perhaps, buy the privilege of maintaining the rocks of the glen free from advertising; but the advertisers will paint more signs on all the approaches, and you won’t have gained much.”

“I’ll drive every advertising sign out of this country.”

“Impossible. The great corporations who control these industries make their fortunes by this style of advertising. The rural districts are their strongholds. And they must advertise or they can’t sell their products.”

“Let them advertise in decent ways, then. What right has any soap maker to flaunt his wares in my face, whether I’m interested in them or not?”

“The right of custom. People have submitted to these things so long that the manufacturers consider themselves justified in covering every barn, rock and fence with their signs. I see no way to stop them.”