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The various magazines and metropolitan dailies gave him the names of advertisers anxious to reach the class of consumers who comprised his lists, and he sold them for prices ranging from $2.00 to $10.00 per thousand, though in some special cases his charges would be considerably more. Indeed, in one case, where he had secured the names of 5,000 speculators and investors, patrons of the stock exchanges, he asked, and received, $80 for the list, and sold it to many advertisers in various lines. He had his lists typewritten with as many as ten carbon copies to each page, and the expense of supplying them to numerous customers was very trivial, while his receipts netted him a good living each year.

PLAN No. 62. THE PROFESSIONAL MAN SHOPPER

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An elderly man who lived in a small eastern town had formerly been a merchant in the city, but had failed through the dishonesty of a partner, and was obliged to make a humble living by any legitimate means.

Being familiar with all the details of buying and selling, as well as with the quality of various kinds of merchandise, he decided to become a professional shopper, and succeeded beyond his expectations.

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