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PLAN No. 64. LETTUCE GROWING, $100,000 A YEAR
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Some ten years ago two brothers went to a North Carolina town, in the fall of the year, rented a piece of ground near the outskirts, carefully laid it out in large beds, and planted it in lettuce, to be sold to northern markets during the winter months.
The inhabitants of the town ridiculed the idea, declaring that the lettuce would freeze when the weather got cold, and even if it grew, it could not be sold at a profit, but the brothers said nothing, for they knew what they were doing.
The lettuce, after planting, came up nicely and made a rapid growth, but it wasn’t allowed to be touched by frost. Covers to fit over all the beds were made from coarse cotton sheeting, and held in place by hooks fastened to rings in small stakes driven at the corners and edges of the beds. These covers were taken off when the sun was shining and replaced over the beds at night, when there was frost in the air.
Soon the people of the town went out to see how the lettuce crop was growing, and were so astonished at its marvelous growth, and the fabulous prices it brought in the northern cities, that large numbers of the people took up lettuce growing as a regular business. It was not long before the receipts from the lettuce in that town were $100,000 a year, and everybody was growing it; the men in the fields, the women in their gardens, and all making money at it, for the variety was of the best, the soil just right, and all conditions were adapted to its culture.