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According to the International Food Information Council’s (IFIC) 2021 Food & Health Survey, 42 percent of the 1,014 consumers surveyed (ages 18 to 80) believed their food choices have a moderate to significant impact on the environment. However, the perceived factors (sustainably sources labeling, recyclable packaging, non-GMO labels, locally grown) that those surveyed equate with “environmentally sustainable” don’t necessarily relate to actual sustainability practices and may not be well regulated or defined. Opinions vary by generation as well. About 54 percent of Baby Boomers and Gen X say it’s “at least somewhat” important that the food they buy is environmentally sustainable, whereas 61 percent of Millennials say it’s “very/somewhat” important. Those surveyed agreed that it’s difficult to know whether a food choice is environmentally sustainable, with 53 percent agreeing that if it was easier to understand the environmental sustainability in food products, it would influence the choices they make. That, my friends, is part of the goals of this chapter and this book — to help you understand the bigger picture.