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However, sometimes, small bits of science-based information are used to market foods that may not really be worthy. “Plant-based” is another unregulated front of package label claim. You may see this term used offering the product a “health halo” or suggesting superiority over meat-based foods. For instance, we can say that potato chips and gummy bears are “plant-based,” but this doesn’t mean we should include them as part of our regular dietary plan. But that won’t stop a food company from marketing those types of products to make them appear like a better choice. Read labels closely and think about what the food really is.

Another up-and-coming trend is carbon footprint labeling and marketing.

Some emerging groups are promoting that you should lower your carbon footprint. But can carbon footprints really be calculated accurately? Supposed food carbon “calculators” and “quizzes” aren’t verified or standardized. They’re just biased efforts that assign an environmental footprint to foods, based on random assumptions and unproven methods.