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The most common reason for this is a company's lack of worthwhile goals that team members would find attractive, or a lack of understanding of such goals. If a person does not understand the goals of an activity, there will be no game. He may of his own choice aspire to achieve the company’s goals only if he is aware of them and, of course, if his manager capably promotes these goals. Simply imagine a person who has been told to dig a pit but has not been told why this is necessary. Only a robot will put its all into such an activity. But explain to the same person that this pit is needed in order to supply hot water to an orphanage, and you will see how his attitude toward the work changes, and how enthusiasm and energy appear.

Setting goals for a group has to do with administration, not the technology of a company’s activity. Thus in football, the technology is the methods that players use on the field, of which they must have perfect mastery, whereas setting the goal “let’s kick our opponent’s ass” is administration. Without such a goal, even the most sophisticated technological methods lose their meaning.