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At one of my companies, a new policy[1] was implemented that regulated the appearance of employees, the use of makeup by female employees, and the use of fragrance. Even after employees became familiar with this policy, considerable effort was required to achieve compliance with these requirements. These rules were reasonable and simple, and indeed no reasonable person would dispute that professional employee appearance inspires greater confidence in clients, whereas loud makeup or strong perfume undermine it. Nevertheless, managers had to apply considerable effort to get employees to comply with these rules. After repeated reprimands, the CEO was obliged for a time to implement a morning appearance check at the company’s entrance. Violators simply were not allowed into the office and were sent home to change. Only by means of this rather harsh measure we were able to get all employees to follow the rules. Setting and maintaining such rules is a key part of administration. If no reasonable rules are imposed on employee appearance, behavior, or interactions with customers, getting the company’s work done effectively is in jeopardy.

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