Читать книгу The Politeness/Impoliteness Divide. English-Based Theories and Speech Acts Practice in Moroccan Arabic онлайн

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The problems speakers from different cultures find in interpreting the norms of others “based on generic cultural types” (Banks et al. 1991: 109, cit. ibid) can be found within this perspective. Individuals are perceived as representatives of different cultures. Asante et al. (1979, cit. ibid) identify two groups in this sense, on the basis of the research objectives of each group. The first school of researchers, known as cultural dialogists, assign priority to the foundation of a humanistic approach to communication theory and practice that would promote world understanding. The second group, labelled cultural criticism, intends to identify as the object of research those aspects of divergence between cultures. Sarangi (1995, cit. ibid) claims that both schools begin from common ground mainly because they share the same concern for the investigation of differences across cultures. He further argues that, despite the recognition of cultural differences in languages, these studies claim that “cultural problems are more significant than linguistic problems” (Sarangi 1995: 410, cit ibid), and they keep an analytical disconnection between language and culture.