Читать книгу The Politeness/Impoliteness Divide. English-Based Theories and Speech Acts Practice in Moroccan Arabic онлайн

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Norms are not straightforward entities, but rather highly versatile argumentative tools, and their nature and operational aspects need to be examined more closely before they can be posited as explanatory concepts- and before they can be allocated any scientific role whatsoever. (Eelen 2001: 233; cit. in Terkourafi 2005: 243)

Politeness and the frame-based view: One critique of the post-modern view is that it emerged out of a dissatisfaction with traditional theories of politeness, which they sought to remedy by “importing insights from social theory into pragmatics, or rather, exporting politeness into the realm of social theory” (Terkourafi 2005: 246). In ‘Beyond the micro-level in politeness research’ (2005) Terkourafi argues that the post modern-view is an extension of the traditional view:

Despite departing from the traditional theories in this respect, post-modern theories share with them the two premises, which may after all prove crucial. The first premise is that both types of theory are theory-driven. Their respective points of departure are concrete theoretical preoccupations- the Co-operative Principle and speech act theory on the one hand, the notion of politeness1 and discursive struggle over politeness on the other. These theoretical preoccupations then provide the lens through which they approach the data, invariably coloring their analyses. This theoretical focus is seen most clearly in the attitude the two types of theory adopt towards the notion of norms. On the one hand, traditional theories assume the existence of norms a priori, hence they do not bother engaging in quantitative analyses of the data. On the other hand, post-modern theories challenge current understandings of norms, pre-empting the value, or indeed the possibility, of quantitative analyses. The second premise shared by both traditional and post-modern views is their analysis of politeness on the pragmatic level as particularized implicature. (Terkourafi 2005: 246)